Excellent digital services are born from a deep understanding of the people that will use them; their needs, desires and natural behaviour.

We are passionate about proof and use a variety of proven techniques to better understand your users and involve them in the design process. The result is digital services designed around your users and confidence that you're making the right decisions.

Our in-house labs provide the ideal environment for our qualitative research

Think like your users

We've created a research methodology 'Naturalistic research' designed to gather the most useful insight from the smallest sample of users. Our highly experienced researchers facilitate interviews in as naturalistic way as possible to increase the likely validity of our results.

Our methodology blends well with the most common types of qualitative and quantitative research for digital projects such as:

  • 1-on-1 interviews
  • Focus groups
  • Online surveys
  • Ethnographic research

Actionable insight

Our design and business experience gives us a clear understanding of how to turn insight into action.

Research by itself itself does not provide value, it's how that insight influences change that makes it worthwhile. That's why we focus on making sure all our research results in pragmatic and proven solutions.

Unlock your insight

All too often, insight from research has a short shelf-life because the information is hidden away in a lengthy research report. Our approach is different.

We've developed 'Classyfi' (for mobile, tablet and desktop) to capture, connect and share insight so that we create an accessible and evolving reference library.

Future projects benefit from access to insight from past research and this makes any research better value for money.

Our proprietry research app gives instant access to all your insight

Related work