Through qualitative research, we identified practical and pragmatic recommendations for improving aspects the Discovering Literature section of the British Library website

The sessions were well planned and expertly facilitated, and the analysis we have received from Fluent has been consistently insightful.

David Avery, Senior Web Content Developer

About

We conducted a qualitative study, interviewing 17 potential users of the British Library website on desktop, tablet and mobile.

The focus of the research was to understand how people would use the Discovering Literature section of the website. Key findings from the research showed:

  • The Discovering Literature section was surprising and inspiring to discover
  • People were able to find what they were looking for easily
  • The navigation of the website was difficult to use because of a flat architecture and a lack of differentiation between the page layouts.

We identified practical and pragmatic recommendations for improving aspects of the website and were instrumental in communicating the results directly to the designers as well as to the client.

Since completing this work we have now conducted a similar study on the upcoming “World War One” microsite for the British Library.

bl.uk/romantics-and-victorians

Our work