We designed the user experience for Retiready, a direct-to-consumer website that scores your retirement prospects and provides a range of tools and investments to get on track for the retirement you want.
We designed the user experience for Retiready, a direct-to-consumer website that scores your retirement prospects and provides a range of tools and investments to get on track for the retirement you want.
Retirement planning and investment has have always been heavily weighted towards the financial advice industry. It is perceived as complex and littered with financial jargon with the result being the majority of people in the UK are not on track for the retirement they expect.
We were asked to create a user-centred experience that consumers would intuitively understand and would help empower them to start early and save more for retirement.
We led the discovery and design phases, following an evidence-based design approach which involved real users at every stage of the project. This included:
Retiready has disrupted the financial industry by setting a new benchmark for a simple and engaging digital experience.
Aegon has moved quickly to deliver an innovative solution which is far more customer-focused than anything we’ve seen from their peers
Money Marketing
Head of retail platforms and digital propositions - Aegon UK
Understanding how to deliver Macmillan’s support videos to people affected by cancer
More about this projectCreating a feature-rich benchmarking tool that provides school finance professionals with the necessary comparison data to help improve financial efficiency
More about this projectWorking with Santander to improve its customers’ digital experiences across a variety of design and research projects
More about this projectGet in touch if there is a project we could help you with!
Get in touch
