CASE STUDY

The Royal Marsden

We employed our rapid research and prototyping skills to create and launch a digital pilot study in three days

The Royal Marsden NHS Foundation Trust approached us to help them launch a pilot study on the outcomes of breast reconstruction surgery. We were tasked with helping them make this service entirely digital.

Results

100%

Felt the website was easy to navigate

97%

Felt the questions were clear and easy to understand

The challenge

The Royal Marsden NHS Foundation Trust approached us to help them launch a pilot study on the outcomes of breast reconstruction surgery.

Given a tight budget, the main challenge was to design, create and launch a study that appeals to participants, and is easy to complete. It also needed to meet the strict criteria for research set by the British Medical Council.

Design-in-a-day workshop with The Royal Marsden

What we did

To make the most of the tight budget, we set ourselves the challenge of creating the entire website and two surveys in a single day.

We used our unique ’Design-in-a-day’ methodology which involves designers, researchers and project stakeholders coming together for a day of intensive creative workshops.

Throughout the day, we split into teams to design different parts of the overall solution, bringing them together later in the day to create a coherent and compelling participant experience.

3D implant study questionnaire design for The Royal Marsden

The outcome

By the end of the first day, we had the initial website and surveys completed and within a few days we were able to launch the website with an appointment booking system and two online surveys that research participants could effectively use to take part in the pilot study.